Though keeping up with the latest trends might have you wanting to add some exciting and fun features to your website, it can be easy to get carried away, leading to a cluttered or confusing layout.
If you want your website to convert viewers into customers, however, you must have an easy layout. In this article, I will be discussing a few useful tips on how to make a good layout for your website to increase conversion.
1. Keep It Simple
When it comes to having a good layout, less is truly more. Even giving 3 or more options to choose from on your website can complicate visitors’ experiences, leading them astray from your products or services. The words you use also matter. Make your menu familiar and simple, with phrases such as “About Us,” “Services,” and “Blog.”
2. Guide The User To The Goal
Your website’s layout also needs to lead visitors in the right order so that they make an investment in your business. Having a layout that walks your visitors through each step is the best way to ensure that they will follow through with your sales tactics. Use pop-ups, catchy call-to-action buttons, forms, and “contact me” pages to help them get from landing on your site to making that conversion.
3. Use Empty Space Wisely
Another element of an easy website is utilizing empty space. This space involves the distance between blocks of content, images, and even between words and letters. Avoid excessive content, and aim to place a lot of negative space around important features such as calls-to-action and services or products so that visitors know exactly where to go.
4. Be “Unoriginal”
Though this might sound like a bad thing, when it comes to web layout, you don’t want to be too much original. Layouts that are original are confusing to use, making visitors bounce faster. On the contrary, a website that looks familiar, even if your business itself is unique, makes it more likely for them to stick around. Don’t be afraid to use layout templates or look at your competitors’ websites to see what the most popular trends are for an easy user interface.