To attract people to your website, and keep them, having a great web design is essential. But what exactly goes into making a sticky web design?
I’m glad you asked! In this article, I’m going to talk about how to have a great design that keeps people coming back to your website again and again.
1. Make it Easy to Navigate
First and foremost, your website needs to be easy to navigate. Where a lot of websites go wrong is by having a menu with so many options that potential customers get confused or lose their interest, opting for your competitor’s easier web design. To avoid this, make your menu simple and predictable so that customers will know where to look to access what matters quickly to make that purchase.
2. Have a User-friendly Layout
In this day and age, many potential customers are perusing your website on a multitude of devices. As such, you’ll want to test out your website on different desktop browsers and on various smartphones to make sure that it’s user-friendly for all kinds of viewers.
3. Choose Appropriate Fonts
Despite what they say, size matters. So does the font theme that you use and the colour. You don’t want to use a small font on important copy on your website, nor do you want to use a colour combination that makes your messages hard to read.
4. Have Good Visuals
Another element of a good website design is the overall visual effect. The ratio of empty space to buttons, borders, videos, images, and content can make a website look put-together or cluttered, depending on how well it’s designed. Aim to leave enough space to make your website look professional and have a smooth flow, but don’t leave it so empty that it looks lackluster.
5. Use Catchy Features
The last element of a great design is the use of features that lead visitors to a call-to-action. From buttons to pop-ups asking to join your mailing list or offering a 15% discount, you can really boost conversation rates with the use of marketing features.