Your website’s content can make or break your business’s online success, but investing in good content takes time, dedication, and a writer who knows how to engage your audience.
Whether you decide to write the content yourself or hire a content or copywriter to do the job, here are five tips on how to create good content for your website.
1. Use Strong Headings
Believe it or not, most people won’t even read the majority of your content. Even the most well-written information out there is skimmed by readers who are just looking for quick answers. That’s why it’s key to have headers that are bold and catchy to keep viewers reading, or skimming, all the way to the bottom.
2. Keep it Original
If you want to be found organically via Google, then you’ll need to forgo the temptation to copy other websites’ content. This means you need to have completely original work. You not only look more credible, but readers will also be more likely to stick around if the content on your website is innovative and thought-provoking.
3. Always Fact Check
When visitors come to your website using a search engine, it’s likely because they have a question that they believe you have the answer to. By providing them with accurate information, they’ll have a positive experience with your company and may even be converted into customers.
4. Add Videos, Podcasts, and Images
Not all content needs to be a written language. Depending on your market, and the type of audience you’re aiming to attract, there are many creative ways that you can communicate to your visitors. Videos, podcasts, and images can all be used to keep your website’s content engaging and current. You can embed any of these options into your blog posts or add them to landing pages to add a nice contrast to any written bodies of text.
5. Use Calls-to-Action
Lastly, you want your visitors to take action when they view your content. Whether it’s through subscribing to an email list, purchasing a product or service, or signing up for your free e-book, always include an opportunity for engagement with your potential customers.